Starting out on your SEO journey but can’t commit to paying for expensive SEO tools, then you have come to the right destination. But why are SEO tools used? The main reason people are using SEO tools is to get some insight into how Google sees their website. The SEO tools help us to figure out how to get our site to be the most trusted and relevant site on the internet. These tools can help you optimise your site, evaluate your site and many more. There are a lot of tools where some are better than the others, let’s take a look at some of the SEO tools to drive traffic, clicks, and sales.
Google Analytics
Google Analytics is an awesome plugin that allows you to track and analyse all of your website traffic. This is a must have tool for anyone who wants to grow their website with digital marketing. Google Analytics allows you to see how many visitors are getting into your website and where are they coming from like Google YouTube Facebook. You can also see how long they are spending on your website, which pages are there clicking on and much of their information. There is no other data source that offers you high-quality and detailed information like Google Analytics.
Google Search Console
search console free tool from Google that helps website owners, SEO professionals and developers understand how they are performing on Google search and what they can do to enhance their appearance and search to bring more appropriate traffic to their website.
Search console is not a requirement for your site to appear in the organic search results, but it can definitely help you monitor and optimise Google crawls, indexes and serves your website to users. It fixes the problems and discrepancies faced by your site and also ensures that you can track your website’s popularity on Google search.
Ubersuggest
It is a very convenient tool that has been remarkably used by SEO agencies all over the globe. It enables you to conduct a deep and thorough analysis of what you have to aim on. Moreover, it enables you to have a look at the course of action adopted by your competitor companies.
What’s unique about Ubersuggest is that it shows you how many people are searching for the keyword on a mobile device versus desktop device. So it is said that it provides you with a deep insight into the market and the strategies adopted by various SEO agencies so that you can adopt them and learn from them.
MozBar
MozBar is a fantastic tool which is great for helping you diagnose potential issues on your site’s SEO. It helps in finding out what’s working. One of its key highlights is that it serves as a Keyword research tool. It undoubtedly details the on-page and off-page elements like Meta description, Meta keywords, heading tags, etc. Moreover, there is a link data tab that includes the information about Page authority, Domain authority, External links, internal links, etc.
SEMrush
SEMrush is an all-in-one marketing toolkit for digital marketing professionals. It gives you advanced analytics reporting that allows you to get insight into your competitor’s strategies. SEMrush not only offers an industry-leading keyword research tool but also gives access to an SEO writing assistant tool. This optimises your content for your target keywords, fine tunes your contents readability and maintains your brand’s tone of voice in each content piece.
WooRank Website Reviews
WooRank’s Website Review appears to be just another freemium website analyzer at first look. Upon closer inspection, however, it gives a convenient insight into some not-so-obvious stuff. As the name states, this tool is supposed to help only in close analysis of your website. But, as the people continued to use it, they understood that it had more functions other than just inspection. For instance, it also helps you know how many people have viewed your site across the globe, and you can specify the data by choosing a country from the world.
To sum it up, the above-stated tools help easily in terms of SEO. It allows you to improve the traffic on your website and ensure that it gets potential clients. This will finally help increase the website’s sales and add to its fame as well.
